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Primal Pet Foods Issues Voluntary Recall of
Feline Chicken & Salmon Formula



Primal Pet Foods News
For immediate release.

May 28, 2011


Dear Primal Pet Foods retailers and distributors,

Primal Pet Foods has initiated a voluntary recall of their Feline Chicken & Salmon Formula with a "Best By" date code of 043112-17 because this product may be contaminated with Salmonella. The only product affected is limited to Feline Chicken & Salmon Formula with a "Best By" date code of 043112-17. No other Primal Pet Foods products are affected.

The affected product is limited to the Primal Pet Foods Feline Chicken & Salmon Formula packaged in the following forms:

  1. 4 lb chicken & salmon nuggets (UPC# 8 95135 00025 0) with a "Best By" date code of 043112-17

The "Best By" date code is located on the front of the package on the right side of the product label. The affected product was distributed through retail stores sales in the United States.

Please be assured, no human or pet illnesses have been reported to date in connection with this issue. Also, no other Primal Pet Foods products are affected by this issue.

Consumer Return Process
If your customer has purchased a bag of Primal Pet Foods Feline Chicken & Salmon Formula Raw Frozen Diet (nuggets) with the "Best By" date code of 043112-17, we ask that they take one of the following steps in order to minimize the impact on your business.

  1. For consumers that have purchased the affected product, please contact Primal Pet Foods directly at 866-566-4652 Monday-Friday 8AM-4PM PST and we can assist in getting them a full refund or replacement from the store that it was originally purchased from. They'll be instructed to bring the unopened package to your location for a full refund or replacement.
  2. If the package has been opened, the consumer will be instructed to dispose of the raw food in a safe manner by securing it in a covered trash receptacle. Then, the consumer should contact Primal Pet Foods directly at 866-566-4652 Monday-Friday 8AM-4PM PST and we can assist them in getting a full refund or replacement from the local retailer that it was originally purchased from. They'll be instructed to bring their receipt (or the empty package in a sealed bag) to your location for a full refund or replacement.
Once the consumer has contacted Primal Pet Foods directly, Primal Pet Foods will complete a Consumer Product Return Authorization Form (CPRA) on the customer's behalf. A Primal Pet Foods representative will contact your store and inform your location of this recall and the customer return. Primal Pet Foods will then fax or email the CPRA to your store. Simply submit this form to your distributor for credit.

We truly appreciate your cooperation, and we apologize for any inconvenience that this matter may have caused for you. If you'd like to speak with one of our representatives regarding this issue, you can call our customer service line at 866-566-4652 Monday-Friday 8AM-4PM PST.

Our Commitment to Quality
We want to reassure you that Primal Pet Foods is committed to the health and safety of your pets. Our quality control and quality assurance programs include but are not limited to: Good Manufacturing Practices (GMP's), Sanitation Standard Operating Procedures (SSOP's), a Hazard Analysis & Critical Control Points (HACCP) program, regular lot segregation, and other industry best practices. Our manufacturing facility also adheres to these specific quality measures:

  1. Our ingredients are sourced from USDA inspected facilities, and/or facilities regulated by the FDA
  2. We adhere to state and federal regulations regarding product safety
  3. Our manufacturing facilities are USDA and California State Department of Agriculture inspected.

In addition to the industry best practices listed above, and in an abundance of caution, we're taking additional steps in our manufacturing process to help ensure that our products are free of all pathogenic bacteria. Due to these additional precautionary measures, there may be a temporary interruption of certain Primal Pet Foods products in the marketplace. We assure you that this interruption will be remedied as quickly as possible to minimize the impact on your business.

As always, Primal Pet Foods is fully committed to maintaining the highest quality standards in the pet food industry. Thank you for your continued trust in Primal Pet Foods.

Matt Koss
CEO, Primal Pet Foods

Contact Information

Matt Koss
(866) 566-4652 primalpetfoods.com/contact

Additional Documents

Customer Recall Statement